- Every Finn Keane single will be treated as The Orchard's top global priority for each release week.
- Offers the scale, resources, and expertise of a major/large indie label, but with the freedom, agility, and creative control of an independent. No red tape. No baggage. No BS.
- Our core support team includes the global CEO, senior artist service executives across key markets, and specialists in marketing, promotions, advertising, DSP pitching, content operations, and rights management.
- This dedicated frontline team delivers boutique focus while unlocking Sony-level global reach, a major competitive advantage over other labels.
- Focus on Spotify, Apple Music, Soundcloud, YouTube, Amazon, Beatport, Tidal, Pandora, Sirius, Audiomack + more
- Bespoke campaigns and editorial spotlight programs like Spotify Singles, Apple Music Up Next, TikTok Elevate, YouTube Artist on the Rise, etc.
- Target mass audience pop playlists as well as niche placements in hyperpop, alt-electronic, bedroom pop, etc.
- Target impactful UGC playlists including TikTok/Twitch/Discord-viral focused lists and those run by pop and hyperpop power users.
DSP Pitch sheet template
Motion Album Art Release Information Artist Name: Finn Keane Release Title: [ALBUM/SINGLE TITLE] Release Date: [DATE] Formats: Digital (Lossless + Dolby Atmos)+ Physical Vinyl Label: Milk & Honey Records Catalog #: MHR-001 Genre: Hyperpop, Alt-Electronic, Bedroom Pop, Electronic Pop For Fans Of: Charli xcx, PinkPantheress,A.G. Cook, Sophie, PC Music Awards & Streaming Milestones: Grammy Award winner for Charli xcx "Von dutch", producer & songwriter 500M+ streams on productions in 2024 Featured on 50+ Spotify Editorial playlists Apple Music "Producer of the Month" [Date] More Career Highlights 2024 Grammy Winner - Best Dance Pop Recording for "Von dutch" (Charli xcx) Grammy Winner - Best Dance/Electronic Album for "Brat" (Charli xcx) PC Music Pioneer - First release on the label in 2013 Billions of Streams - Productions have accumulated over [X] streams globally Notable Collaborations: Charli XCX, Rita Ora, Carly Rae Jepsen, A.G. Cook Sound & Mood Primary Genre: [Specific genre] Sub-genres: [2-3 relevant sub-genres] Mood/Vibe: [i.e. Energetic/Nostalgic/Euphoric] Key Tracks: [Lead single and 2-3 standout tracks, for EPs, Albums] BPM Range: [i.e. 128 BPM] Social Proof Spotify Followers & Monthly Listeners: [Current numbers] Social Following: Instagram: @finnkeane - [followers] TikTok: @finnkeane - [followers] X/Twitter: @finnkeane - [followers] Recent Sync Placements: [If applicable]Radio Support: [Key stations/shows] Streaming/Download Links: Private Stream/DJ Pack: [Disco.ac private link] Pre-Save Link: [smarturl] Press Kit: [Microsite with links hi-res assets] Technical information Spotify URI: [To be added] Apple Music ID: [To be added] UPC: [To be added] ISRC: [To be added] Credits [Track Name] - 3:24 Total Runtime: [XX:XX] Producer(s): Finn Keane, [Additional if any] Songwriter(s): [Full legal names] Mixed by: [Name] Mastered by: [Name] Published by: Universal Music Publishing Group Additional Materials: Full Biography: [Link] Tour Dates: [Link or list] B2B One-Sheet: [Distributor/retail version] Visual Assets: Press Photos: [Link to approved images] Album Artwork (Static & Motion Art): [Link to hi-res files] Short Form & Social Content: [Link to folder] Official Visualizer Video: [YouTube unlisted link] Lyric Video: [YouTube unlisted link] Music Video: [YouTube unlisted link] Social Media Assets: [Link to folder] Recent Press (Fictional): “Lorem ipsum dolor sit amet, consectetur adipiscing elit.” – Dazed “Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” – Rolling Stone “Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.” – Billboard Spotify for Artists Pitch: 500 characters max. Written in third person. Include genre, mood, production details, and promotion plans. Grammy-winning artist/producer Finn Keane (fka EASYFUN) returns with a high-energy, 128 BPM hyperpop track following his work on Charli XCX’s Brat and “Von dutch.” Blending glitchy synths, emotional hooks, and cinematic drops, the release anchors Milk & Honey Records’ debut rollout with a TikTok challenge, Twitch listen-along w/ Charli xcx, live Spotify Studios session, and influencer-driven teaser campaign. For fans of Charli xcx, SOPHIE, Rita Ora, PinkPantheress, & Fred again.. Artist Story: [150-200 word bio focusing on recent momentum, artistic evolution, and what makes this release special. Include transition from Easyfun to Finn Keane rebrand story if relevant.] Playlist Targets Specific editorial playlists that match the sound of the title being pitched. Today's Top Hits, Fresh Finds Pop, hyperpop, Bedroom Pop, teen beats, alt/pop, just hits, Summer Indie, Party Hits, Mood Booster, Summer Party, Hot Hits (USA & UK), big on the internet, Beast Mode, Hot Pink, Summer Dance Hits, Viral Hits, Confidence Boost, Happy Hits, Sweat It Out New Music Daily, Today’s Hits, A-List Pop, Top Radio Hits 2025, Just Hits, Hot Hits, Breaking Pop, Hyper Pop, Alt Pop, Indie Summer 2025, Best Indie Alternative Summer Vibes, indie + chill, Antidote, Superbloom, Mood Booster Playlist, Glow, Happy Hits, 100 Happy & Uplifting Songs, Boost My Confidence, 2025 Top Party Hits, Party Starters, Viral Hits, Beast Mode Workout, BEAST MODE!, Sweat It Out, Workout Playlist 2025, Summer Indie Alternative 2024, Summertime Sounds, Teen Pop Hits New Music Weekend, Today’s Hits, Best Music 2025, Popular Songs Right Now, Pop Music 2025 HITLIST, Most Popular Songs of the Moment 2025, Party music mix, Best songs 2025 updated weekly, Indie/Pop/Folk Compilation 2025, Bedroom Pop Playlist, Bedroom Pop, Ultimate Indie/Bedroom Pop List, Best New Indie Bedroom Indie/Pop/Folk Compilation, Hyperpop Playlist, Fresh Hyperpop, random burst of energy at 2am (hyperpop), Call of the Night (hyperpop playlist), Mood booster playlist, Playlist of songs that’ll make you dance, Songs that’ll make you dance the whole day, Dance Party Workouts, Party Starters, Baddie songs to boost confidence, a playlist that will build up your confidence, 2000s songs to boost your confidence, Happy Pop, Glow Up Playlist, Female Bedroom Pop Playlist, Indie + Chill, Workout Music 2025, Best Workout Music, Sweat It Out, Summer Indie Alternative 2025, Summertime Sounds, Teen Pop Hits Campaign Highlights DSP Strategy: Spotify & Apple Music Playlist Covers, Countdown Page, Canvas, Apple Music Motion Art, Lyrics Added, Amazon Music artist takeover. Pre-Save Campaign: Launch exclusive content unlocks to boost early engagement. Artist Rebrand Announcement: Reveal new era, visuals, and creative direction (Week 4). Single Launch: Release with a compelling visualizer (Week 3). Content Rollout Timeline 2 Weeks Pre-Release: Behind-the-scenes creation content. 1 Week Pre-Release: Teaser trailer and track snippets across platforms. Release Week: Digital premiere and cross-platform viral social activation. Editorial & PR Approach Premiere Outlets: Billboard, Rolling Stone, Dazed (targeted press support). Influencer Outreach: Electronic and hyperpop tastemakers, digital music communities. Social Activation & Fan Engagement Social Media: TikTok and Instagram challenges + trend content Live: Streaming release party, Discord fan chat, Twitch DJ set. Post-Release: Remix package, live session rollout, UGC and remix contests, merch drops. Tour: [Announce dates as applicable] Management Milk & Honey Ant Hippsley ant@milkhoneyla.com press [PR Company] [Representative Name]Email: [email] LABEL Milk & Honey RecordsDana Shayegan dana@milkhoneyla.com
- Content can be produced and banked in advance, allowing for consistent release throughout the year without becoming a heavy lift or distraction for Finn and Ant.
- Viral "EASIER FUN" hero video.
- Short-form series' like "Finn Files", "Story Behind the Song", Fan Remix Content, Studio Hacks, and "trendjacking".
- Finn-style"flips"/interpolations of fully-cleared popular songs.
- Meme-able .GIF loops drawn from campaign visuals.
- Finn wakes up in a cold sweat from a nightmare about a lawsuit, only to check his bank account and realize he’s winning at life.
- Moments later, Charli and A.G. call: “Private jet from the Grammys, you in?”
- Cue the ultimate success montage: Finn in his Grammy suit strutting off a “Finn Keane”-branded jet, Grammy trophies in hand, red carpet rolled out, Charli and A.G. waiting with bottles of champagne on the runway.
- Alternate, more controversial "hero" concept.
- Finn sliding down an inflatable airplane emergency chute, clutching multiple Grammys, straight into a sparkling ocean of champagne. A tongue-in-cheek direct nod to the Deep Trouble EP artwork drama, now reimagined as a first-class victory lap.
- Private Jet DJ Set.
- Partying 30,000 feet in the air, with Finn on the decks playing his new material for Charli, A.G. and a couple of others on a PJ. Total press-worthy moment similar to "Steve Aoki's Zero Gravity Dance Party" circa 2018 (view CNN Coverage here.)
- Boiler Room-style single release party DJing on a tarmac in front of a burning airplane.
- Use Laylo, Hypeedit, and Soundcloud to create large email and text lists and data pixel pools to be used for reminder messaging and audience re-targetting through paid ads.
- Send reminder messages and serve "out now" and other promo messaging to these lists. Target building a list of 50,000+ subs minimum over 5 singles.
- Utilize a mix of established meme/video editors, dance and reaction creators, bedroom pop enthusiasts, alt-fashion stylists, and student music tastemakers.
- Generate and distribute a high volume of TikTok, IG Reels, and YouTube Short "creates" daily.
- "POV: This hook changed your week", "a day-in-the-life", "the feeling when you just won a Grammy", etc.
- Hype recommendations ("If you love Charli xcx, this record is for you!")
- Alt-fashion, hyperpop stylings in makeup/tutorial/video edits
- Dance trends, jump cuts, fan re-edits
Campaign mechanics
CAMPAIGN SETUP Launch project via creative brief to existing network of "clippers' and UGC content creators with defined parameters, budget, and deadline aimed at generating viral clips at scale distributed across authentic accounts, driving true engagement (comments, shares, likes). Platform Focus TikTok, Instagram Reels, YouTube Shorts (with secondary support for Snapchat Spotlight and emerging platforms popular with target fans). Creator Pool Blend of established meme/video editors, dance and reaction creators, bedroom pop enthusiasts, alt-fashion stylists, and student music tastemakers. Example Creator Brief: "UNTITLED" (Finn Keane Single) OBJECTIVE: Spark a viral audio/meme moment across TikTok and Reels; drive fans to stream and share. GUIDELINES: Use the song's chorus for at least 80% of your video Tag @FinnKeane and #[insertchallengenamehere] Creative formats: Reaction, dance, meme, alt-aesthetic, day-in-the-life, get ready with me, etc. REWARDS: $1 CPM for verified views, merch packages for top creators, on-page reposts
- Create segmented audience data sets including interest-based groups, proprietary data, lookalike and affinity audiences, and more on relevant platforms.
- Dark posts & A/B testing based on different creatives
- Digital Gen Z Tastemakers
- DIY Indie / Bedroom Pop
- Alt Electronic/Club Kids
Audience SEGMENT PROFILES
Finn's audience sits at the intersection of pioneering global commercial pop, hyperpop, digital-native alt pop, and the forward-thinking edges of electronic music. The following are the three primary audience segments driving fandom and growth for Finn as a solo artist, mapped by demographics, consumption habits, and online & IRL behaviors. This framework is built for authentic, breakout impact, positioning Finn as a creative leader for his generation. We will leverage this data and these audiences in our data-driven marketing and advertising efforts, while also expanding to reach commercial pop fans. Summary Table Segment Age Core Geos Online Habits Offline Habits Key Consumption Digital Gen Z Tastemakers 16–28 LDN, LA, NYC, BER, TOR, SYD, PAR, WAR, SP TikTok, Discord, Twitter/X, niche forums Club/rave, pop-up gigs, art events Streaming, TikTok, YouTube, UGC DIY Indie / Bedroom Pop 16–30 NYC, LDN, LA, BER, SYD, TOR, AMS TikTok, YouTube, Discord, Reddit Micro-shows, Zoom parties, galleries Spotify, SoundCloud, physical shows Alt Electronic/Club Kids 18–35 LDN, LA, NYC, BER, BCN, AMS, SP Spotify, Insta, Discord, event apps Nightlife, festivals, club tours Playlisting, live DJ sets, IRL events DETAILED AUDIENCE PROFILES Digital Gen Z Tastemakers Alt-Pop Hyperpop Fans Demographics Ages: Primarily 16–28 (skewing Gen Z, upper end of late millennials) Gender/Sexuality: Largely female and LGBTQ+, with a visible presence of queer/non-binary fans, mirroring Charli xcx's base. Key Artists: Charli xcx, PinkPantheress, Fred Again.., SOPHIE, A.G. Cook, 100gecs Lifestyles Digital Life Ultra-online, living on TikTok, Discord, Tumblr, Twitter/X; active on niche forums and Subcultures, meme pages, and community Discord servers. Music Discovery Frequent music discovery via TikTok FYP, Spotify's Hyperpop & Fresh Finds, YouTube Shorts. Community Engagement Regularly participate in live chat and group-listen experiences (Stationhead, Discord listening parties), and sprawling Twitter/X stan conversations. IRL Events Attend and share from pop-up and "queer rave" parties. On/Offline Geography Key cities: London, Los Angeles, New York, Berlin, Toronto, Sydney, San Francisco, Chicago, Paris, Warsaw, São Paulo. Heavy overlap in IRL at club/rave events, late-night shows, influencer pop-up gigs, and branded artist immersions. Music Consumption Spotify (Hyperpop/Bedroom Pop/Crate playlisting), YouTube (music videos, BTS content), Apple Music, SoundCloud (for early leaks and demos). Engage directly with artist content and community art (remixes, fan edits, UGC, TikTok challenges). IRL: Monthly or quarterly club event attendance, pop festival circuit (LadyLand, Primavera, etc.), and queer art gallery events. DIY Indie & Bedroom Pop Community Digital Creators & Scene-Makers Demographics Ages: 16–30 (strong Gen Z presence but with notable young millennial crossover) Key Artists: Clairo, Beabadoobee, Billie Eilish, Phoebe Bridgers, Rex Orange County. Equally split gender base, very online, open to global/international acts, interested in intimacy and vulnerability of self-made artistry. Key Traits Value self-produced, authentic music, embracing synthy and genre-fluid sounds. Organize and attend "bedroom pop" artist shows in small clubs, galleries, and pop-up art houses. Heavy presence on TikTok, YouTube, Discord, Reddit, and Instagram (particularly Reels and Stories structure). IRL: Attend community listening parties and microfestivals (Brooklyn, LA, London, Berlin, Sydney). Geography Urban/suburban concentration: NYC (Brooklyn), London, LA, Berlin, Sydney, Toronto, Chicago, Amsterdam. Music Consumption Streaming-focused: Spotify, YouTube, SoundCloud for unreleased or rough-mix content. Physically attend pop-up "living room" shows and art market pop-ups. React to, and share, behind-the-scenes content, visual artist collaborations, and co-created fan art/merch. Dance-Driven Alt Electronic Enthusiasts Global Nightlife Crossovers Demographics Ages: 18–35 (older core among millennial crowd, younger alt-electronic "club kids" adopting the sound). Key Artists: Fred Again.., Rita Ora, Four Tet, Skrillex, Disclosure. Mixed gender and sexuality; diversity valued; nightlife and festival-oriented. Strong LGBTQ+ overlap, with club/rave as safe spaces for queer and femme-presenting fans. On/Offline Connection Points Music Discovery Spotify, Apple Music, and Shazam for DJ track discovery; Resident Advisor and Songkick for event tracking. Community Plugged into Discord, WhatsApp groups dedicated to club/festival meet-ups, event promotion and afterparties. Social Media Instagram/TikTok for IRL event highlights, FOMO-reducing Stories, and real-time updates from the scene. IRL Events In-person at club nights, alt-warehouse parties, and global pop up events in cities including London, LA, NYC, Berlin, Barcelona, Amsterdam, São Paulo. Music Consumption High playlist engagement (editorial and user-curated), attend album launches and secret shows; follow and collect DJ mixes and live sets via SoundCloud, Mixcloud. Seek immersive experiences 360 sound, light installations, IRL/URL "drop parties," and even AR-enhanced streams.
PAID ADS TacticS Summary TABLE
Tactic Audience/Platform Objective Boost Top Content IG/TikTok, YouTube, Meta Maximize reach & ROI A/B Test Dark Posts IG/FB Ads, TikTok For Business Refine creative & messaging Retarget Video Viewers IG, TikTok, YouTube Convert warm prospects Retarget Site/Email Audiences Website, CRM Drive deeper engagement Leverage Influencer Audiences IG, TikTok, Artist Collabs Access new relevant fanbases Lookalikes + Geo-Targeting Meta, TikTok Ads, Google Ads Efficiently scale new reach Dynamic Budget Allocation All paid media Optimize spend by ROI
PAID AD CAMPAIGN DASHBOARD Examples
PAID AD CAMPAIGN DASHBOARD Examples
- Develop media-ready storylines with compelling narrative messaging.
- Genre-blending innovation.
- Personal artistry + Charli success.
- Hyperpop & PC Music pioneer.
- Target a diverse mix: Major Trade & Mainstream (People, Vogue), Music Industry Bibles (Rolling Stone, Billboard), New-Gen Culture, Specialty Platforms (Genius, Colors Studio), Top Podcasts, Influencer PR
Public Relations TARGETS & APPROACH
Hitmakers: Finn Keane on Charli XCX's Speed Drive PR Execution In-depth features, cultural spotlights, trend/scene inclusion, podcast guest appearances, exclusive previews, etc. Targeted Media Channels & Opportunities Outlet Type PR Opportunity Example Publication/Platform Mainstream/Lifestyle Human interest profiles, style features People, Vogue, Vanity Fair Music Trades & Industry Bibles Artist deep-dives, trendwatch, interviews Rolling Stone, Billboard, Variety, NME, The FADER Next-Gen Scene & Culture Genre features, "ones to watch", scene roundups Dazed, i-D, PAPER, Complex Editorial Video Performance Live sessions/interviews, artist commentary Colors Studio, Tiny Desk, Genius, Mahogany Sessions Top Podcasts Long-form interviews, creative process stories The Zane Lowe Interview Show, Song Exploder, The New Music Business, Innovating Music, Rolling Stone Music Now, Good Luck! with Gino, And The Writer Is… coverage TYPES In-depth Features Secure long-form artist profiles and "making of the next star"/"man behind the music steps out" narratives in Rolling Stone, Billboard, Vanity Fair, and Vogue. Cultural Spotlights Pitch Finn's role in the new wave of digital-native pop to Dazed, The FADER, and i-D. Trend/Scene Inclusion Ensure coverage of Finn's hyperpop, bedroom pop, and alt-electronic style in "ones to watch" lists and genre roundups. Podcast Guest Appearances Long-form interviews on relevant podcasts. hit records are art. if you don’t care about money, go sign karaoke. from my episode with Songwriter of the Year Theron Thomas. Video Sessions Performance and interview slots on music curator and live show platforms. find you someone who will hop on a plane ✈️ just to see your face 🥲 @themarias lead singer #mariazardoya stopped by #verified to breakdown their hit song "no one noticed" 🎶 #genius #themarias #noone
- Music & Scene Tastemakers
- Pop/Hyperpop Content Creators
- Music reaction creators/accounts, podcasters, and Discord/Reddit mods in pop/alt/electronic
- Fashion & Creative Hybrids
- Digital artists, fashion, makeup influencers channeling hyperpop and PC Music aesthetics
- Creators at the intersection of sound, style, and visuals.
- Student/Youth Community Leaders
- Creators involved in campus events, music education, peer-to-peer engagement, showcasing Finn as a "voice of the scene."
- Remixers & Bedroom Producers
Influencer Activation Targets
Activate a network of passionate creators with above average engagement rates to power viral discovery and sustained engagement. Tier Recommended Creators Estimated Total Reach Strategic Role Hero Creators 2 300,000 Viral spark, mainstream pop acceleration Mid-Tier 33 990,000 Subculture seeding, sustained engagement Micro-Influencers 100 600,000 Grassroots virality, meme velocity Influencer Mix Leverage cross-scene energy Include pop influencers tied to Charli xcx, PC Music alumni, and TikTok trend leaders in hyperpop and indie viral sounds. Prioritize creators embodying authenticity Focus on community, and sonic experimentation: These drive the genuine buzz at the heart of music fandom and pop conversation today. Champion diversity of creators Blend genders, ethnicities, geographies, and backgrounds to match the multicolored, global identity of Finn's campaign and fanbase. Recommended Categories & Roles Pop/Hyperpop Content Creators Music & Scene Tastemakers Fashion & Creative Hybrids Student/Youth Community Leaders Remixers & Bedroom Producers
- Make Finn essential listening among A-list aritsts, producers, songwriters, and execs, journalists, tastemakers, fashionistas, and other key contacts across global entertainment capitals.
- Target tastemakers in music, fashion, lifestyle, travel, tech, digital, DSP editors & curators, forward-thinking artists and creatives, brand sponsors, music supervisors, festival bookers, etc.
Industry Influence & Partnerships
Position Finn as the go-to artist at the epicenter of forward-thinking pop, electronic, and alt-culture. Harnessing EXISTING Relationships High-impact industry engagements, previews, listening events, creative camps, venue takeovers, industry meet and greets. Strategic Partnerships DSP alignments, bookers, and brand partners. Key Outcomes Immediate industry buzz, scene authority, sustained DSP & brand partnerships and support. Global Market & Genre Priorities Market Activation Style Los Angeles, NYC Agency blitzes, playlist curator roundtables, launch parties. London Collab listening rooms, DSP showcases, influencer salons. Berlin, Amsterdam, Ibiza Residency programs, after-hours collabs, retreat content. Global (Virtual/Hybrid) Digital listening parties, songwriting Zooms, streaming showcases. Pars, Milan Fashion week music-curation, modeling, DJ & live performance at runway shows & industry events. Targeted Industry Audiences Talent Agents WME, CAA, UTA, boutique firms. DSPs Spotify, Apple, TikTok, YouTube, Amazon, Instagrams, etc. Forward-thinking Artists Within pop, PC Music, alt-electronic scenes. Industry Creatives & InFLUENCERS Producers, songwriters, visual artists, technologists, music entrepreneurs, models, filmmakers, fashion designers, + more. brand partners & Agencies Potential corporate sponsors/brand partners, advertising and creative agencies. music supervisors Supervisors managing music synchs in film, TV, and advertising.
- Hook w/ lead magnets like exclusive downloads, show announcements, social-integrated sign-ups.
- "Meet the Creators" series, ongoing content digests and storytelling.
- Priority access (tickets, events), exclusive content drops, loyalty incentives, direct response CTAs, feedback loops.
Email & Direct Engagement
Funnel Stages Top of Funnel (Lead Capture) Middle of Funnel (Nurture Sequence) Bottom of Funnel (Conversion & Loyalty) Top of Funnel - Lead Capture Objective: Attract and capture new fans for Finn's universe. Lead Magnets: Offer exclusive downloads (demos, unreleased tracks), Laylo pre-saves, and competitions as incentivized entry points for email sign-up and contact capture. Engagement-Driven Landing Pages: Use show announcements, content premieres, and event registrations with embedded signup forms that prioritize minimal friction and mobile-first design. Social-Integrated Capture: Use Instagram Stories swipe-ups, TikTok bio links, and YouTube video descriptions to drive traffic to signup pages and Finn's artist website. Segment From Day One: Tag new contacts by source, interest, or entry offer for smarter downstream targeting. Middle of Funnel - Nurture Sequence Objective: Build authentic relationships and raise engagement with high-value, story-driven content for subscribers and site visitors. Welcome Email Journey: Deliver a memorable "brand story" welcome email, introducing Finn's values, influences, and vision, making it feel personal. Meet the Creators: Send regular bite-sized "Meet the Team" or "Behind the Music" sequences, highlighting Finn, collaborators, and crew to humanize the brand and create connection. Ongoing Content Digests: Maintain frequent email updates with event news, culture highlights, creative process diaries, and UGC spotlights to keep subscribers highly engaged. Bottom of Funnel - Conversion & Loyalty Objective: Convert attention into measurable actions like streams, sales, and participation, while building lasting loyalty. Priority Access & VIP Offers: Reward engaged subscribers with early access to tickets, private events, digital/in-person meetups. Exclusive Content Drops: Deliver first-listens, merch drops, and invitation-only experiences purely for email subscribers to drive perceived value and maximum loyalty. Specials & Loyalty Incentives: Deploy recurring reward campaigns like fan of the month features, birthday gifts, etc. Direct Response CTAs: Use strong, time-limited calls-to-action ("Claim Your Spot," "Access Early Merch") with tracking links to measure downstream impact. Feedback Loops: Invite direct fan feedback and participation in creative choices, cultivating belonging and keeping support active between major campaigns.
TWENTY ONE PILOTS WEBSITE EXAMPLE
Twenty One Pilots
- On the street with DJ AG ONLINE.
- Coffee shop raves w/ existing popular promoters in LA, NYC, LDN, etc.
- LA rooftop sets, Boiler Room style.
- Private jet DJ set.
- On the classic London double-decker bus or in the tube.
- NYC subway sets.
- Secret club chows.
- Art gallery pop-ups at [INSERT RELEVANT GALLERIES].
- Official DJ for top fashion house runway shows at Paris, Milan, London, NY, LA fashion weeks
MORE EVENT CONCEPT INFO
SIDEPIECE | Coffee Shop Tech House DJ Set | AM.RADIO 005 Event Concepts Urban Street Pop-Ups Unannounced live sets in high-traffic zones (London, NYC, LA, Paris, Ibiza, Amsterdam, etc). Coffee Shop Pop-Ups Micro-gigs, morning DJ/rave sessions in the right neighborhoods. Secret Club Spots Intimate, exclusive pop-ups in renowned small venues New Formats Come up with new formats that are less played out and not corny. Thought-starters: Finn-hosted bus rides turning city streets into rolling listening parties (and TikTok moments). Pop-up shows at art galleries, brand partner retail stores, fashion houses, music gear stores, record shops, etc. Mobile Livestream Teams Employ a small content crew to capture multi-angle footage, push real-time clips to TikTok, Instagram, and YouTube Shorts, and encourage UGC with campaign hashtags. Collaborator Drop-ins Invite scene friends, surprise guests (e.g., Charli xcx-adjacent talent), or street performers for instant buzz and media pick-up. POP UP SHOW EXAMPLE Tell Somebody on Instagram: "@phantoms x @itsmurph in paint 🪩🎨"
- IG & Whatsapp broadcast channels
- Discord
- Telegram
Community Building
Turning Audience into Movement From Fans to Co-Creators Fans aren't just the audience, they're collaborators scripting the story and amplifying Finn's artist brand. Network Effect Empowered evangelists spark exponential discoverability and convert passive listeners into loyal Finn advocates. Sustained Engagement & Conversion Always-on communities yield more streams, merch sales, tour RSVPs, and ongoing creativity, even between release cycles. Platform Ecosystem: Primary Platforms for Community Hubs Discord & TELEGRAM The flagship community server. Structured with channels for chat, music shares, fan art, exclusive drops, behind-the-scenes, and direct Q&As. Fans are assigned roles (newcomer, OG, ambassador), and weekly events include listening parties, demo tests, meme contests, and feedback sessions. Instagram Broadcast Channels Mass updates, voice note messaging, real-time polls, exclusive behind-the-scenes, and special guest "takeovers" directly in fans' DMs, . Used for key announcements, voting (e.g. city for secret gig), and low-barrier engagement with the most active IG followers. WhatsApp Groups/Channels Ultra-exclusive, small-fan pods (VIP, street-team, region/city-based) for quick mobilization, word-of-mouth micro-drives, and "off-the-grid" sharing. New WhatsApp Channels enable broadcast features, archived content, and directory-based discoverability.
